Nowadays, airport advertising has become a leading method of communication for businesses looking to reach consumers both domestically and internationally. Therefore, the cost of airport advertising is one of the factors that every business needs to pay attention to and study whenever they intend to implement a marketing campaign in this location. If you have a need or desire to learn about the airport advertising price list, let’s explore some factors about airport advertising costs below that can directly determine the price.
Airport advertising has a lot of benefits
In recent years, airport advertising has gradually emerged as one of the most effective outdoor advertising methods. With the potential to reach diverse target customers and consumers at the airport, from adults to children, from customers with moderate to high income, from executives to office workers… Especially, these customers come from different regions, thereby helping the business campaign to spread to all areas across the country.
During the planning process of implementing an airport advertising campaign, the cost of airport advertising is the top factor that businesses consider and concern about. The cost of airport advertising will help businesses determine their communication objectives and choose suitable advertising methods for their campaigns. Therefore, the airport advertising price has a relatively significant impact on the overall marketing campaign of the business
View more: Quotations position advertise at airports
Factors affecting the cost of airport advertising
The cost of airport advertising is based on the cost of many factors. Below are some of the top factors that may affect the cost of airport advertising and directly determine the advertising quotation.
Location of advertising
Advertising at the airport is the first factor that dominates the cost of airport advertising. For different airports, the scale may differ. Advertising at an international airport will be more expensive than advertising at a domestic airport. The location of advertising is also a factor, whether it is inside or outside the airport. The more crowded the area, the higher the cost of advertising in that area.
Each advertising format has a different cost. Depending on each airport, each format has different price levels. In general, materials such as decals or banners will have lower prices than advertising using LED or LCD screens.
Number of people exposed to advertising
This is an important factor that can influence the advertising quotation at the airport as well as greatly affect the cost of airport advertising. Advertising that can reach more people will have a higher cost.
Size of advertising
The larger the advertising size, the higher the cost of airport advertising. The advertising size for different formats will also have different price levels. In some cases, the advertising size may be restricted to lower the cost.
Ownership of advertising space
Not all airport advertisements have the same ownership unit. Each unit has its own price regulations. Depending on which airport the advertising is deployed, the cost will be applied according to the price level of that airport.
Number of advertising spaces
Depending on the needs of each customer, there will be different numbers of advertisements to rent. The cost of airport advertising is also greatly affected by this factor. If there are more advertising spaces rented, there will be more preferential prices.
Customer’s advertising duration
Similar to the quantity factor, the advertising duration of customers will vary. Depending on each customer’s needs or different campaigns, the advertising duration may vary in length. It can be either long-term or short-term. However, the longer the advertising duration, the more favorable the price. As a result, the advertising rates for each customer at the airport will also differ.
Updated list of the most favorable airport advertising prices
It can be said that with its advantages, airport advertising is one of the communication solutions that provides extremely strong coverage for businesses and investors. Therefore, the airport advertising price list is in a higher segment compared to other conventional advertising forms.
In particular, the cost of outdoor advertising at major airports such as Noi Bai airport advertising price list, Tan Son Nhat airport advertising price list, Da Nang airport advertising price list… will also be higher than other areas. However, when considering the effectiveness that airport advertising brings to businesses, it is completely worthwhile.
Note: Airport advertising prices may change depending on the actual situation in the market, so businesses should update the latest information from the company providing the full service package to be advised, supported and get the most discounted price.
Nextbrand Vietnam’s Airport Advertising Services
Nextbrand Vietnam is a leading provider of outdoor advertising services across all 63 provinces and cities throughout Vietnam. With years of experience working with large companies both domestically and internationally, Nextbrand is confident in helping businesses’ marketing campaigns shine, spreading their brand, products, and services to all customer and consumer audiences.
By choosing Nextbrand, businesses will have access to an experienced team of staff to advise them on the best advertising locations, support in designing marketing materials, execute campaigns quickly, provide full-image acceptance, and guarantee advertising maquette throughout the duration of the campaign.
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